Steven Tachauer
ModRec_System_.jpg

Modern Recreation

ModRec is not just a purveyor of coffee beans from some of the world’s best small-batch roasters, but a singular portal into a world where realness, spontaneity and individualism reign supreme over artifice, pretense and mass culture. Beginning with the bold wordmark, the identity serves as a window into this unique philosophy of living. Photography mirrors the attitude of a brand that doesn’t tolerate BS, while language, colour and pattern unite to evoke the off-beat journey of discovery that awaits subscribers.

ModRec_BusinessCards_01.jpg
ModRec_Postcards_02.jpg
ModRec_Postcards_a.jpg
ModRec_BoxCloseUp_.jpg
Lifestyle_01_T1A3708.jpg
ModRec_BusinessCardCloseUp_.jpg
Lifestyle_03_T1A5677.jpg
ModRec_Stickers_.jpg
ModRec_BoxStickers_.jpg
ModRec_BusinessCardCloseUp_02_.jpg
ModRec_StickerCloseUp_.jpg
ModRec_Newspaper_.jpg
Lifestyle_02_T1A5422.jpg
ModRec_System_.jpg
ModRec_BoxesPlain_.jpg
ModRec_LongStickers.jpg
Blok_ModRec_aboutpage.gif
Blok_ModRec_individualroasterpage.gif
roaster page_1.gif